产业兴旺是乡村振兴的重要推手,而产业的特色发展和差异化发展是乡村产业可持续发展的重要途径。广东省茂名市信宜市因地制宜发展三华李种植,汇聚多元力量共同推进三华李产业的发展,极大地带动了当地经济发展,值得作为乡村特色产业发展的典例进行推广。本文将聚焦营销渠道搭建、品牌效应打造、产业升级发展、信息共享与技术推广四个治理领域,并从多中心治理理论出发分析信宜市在这四个领域治理过程中各治理主体的功能与定位,各主体间的相互关系与互动模式,以总结出多元主体建设与发展特色产业的可取经验并反思其不足之处,为乡村振兴事业提供理论与实践参考。The prosperity of industries is an important driving force for rural revitalization, and the characteristic and differentiated development of industries is an important way for the sustainable development of rural industries. Xinyi City, Maoming City, Guangdong Province, has developed the cultivation of Sanhua plum according to local conditions, gathered diverse forces to jointly promote the development of the Sanhua plum industry, and greatly promoted the local economic development. It is worth promoting as a model for the development of rural characteristic industries. This article will focus on four governance areas: marketing channel construction, brand effect building, industrial upgrading and development, information sharing and technology promotion. Starting from polycentric governance theory, this article will analyze the functions and positioning of various governance entities in the governance process of Xinyi City in these four areas, as well as the interrelationships and interaction modes among them. In order to summarize the valuable experience of constructing and developing characteristic industries with diverse entities and reflect on their shortcomings, it will provide theoretical and practical references for rural revitalization.
