Two series of 2,5-disubstituted thiophene derivatives (series 1: 2,5-bis(p-alkoxyphenylethynyl)thiophene and series 2: 2,5-bis[p-(p-alkoxyphenylethynyl)(phenylethynyl)]thiophene) were synthesized and characterized by ^1H NMR, ^13C NMR, HRMS and elemental analysis. The relationship between the structure and the mesogenic and spectroscopic properties has been discussed. The results show that compounds 1a-1f all exhibited an enantiotropic nematic mesophase, which was confirmed by the polarized optical microscopy (POM), differential scanning calorimeter (DSC) and variable temperature powder X-ray diffraction (PXRD). In contrast, the extended conjugated analogues 2a-2b had no liquid crystal properties. As for the spectroscopic properties, incorporating more phenylethynyl units results in red-shifted absorption and emission spectra, greatly enhanced quantum efficiency.