The current paper focuses on the influence of the process parameters on the peak values of the inter-facial heat transfer coefficient (IHTC) at metal/die interface during high pressure die casting (HPDC) process. A "step shape" casting and AM50 alloy were used during the experiment. The IHTC was de-termined by solving the inverse thermal problem based on the measured temperature inside the die. Results show that the initial die surface temperature (IDST, TDI) has a dominant influence while the casting pressure and fast shot velocity have a secondary influence on the IHTC peak values. By curve fitting, it was found that the IHTC peak value (hmax) changes as a function of the IDST in a manner of hmax =eαTγDI. Such relationship between the IHTC peak value and the IDST can also be found when the casting alloy is ADC12, indicating that this phenomenon is a common characteristic in the HPDC process.