目的:探究大学生人格特质对网络集群行为意向的影响,以及人际关系的中介作用和亲社会价值观的调节作用。方法:以大学生为研究对象,采用整群抽样方法抽取14个省市的1110名大学生进行大五人格问卷、现实人际关系问卷、网络人际关系问卷、亲社会价值观问卷和网络集群行为意向问卷的调查。研究发现:1) 大学生的尽责性、外向性和宜人性正向预测网络集群行为意向。2) 大学生的现实人际关系和网络人际关系在人格与网络集群行为意向之间起中介作用。3) 人格还通过现实人际关系和网络人际关系的中介链作用于大学生的网络集群行为意向。4) 大学生的亲社会价值观调节了网络人际关系对网络集群行为意向的影响。其中,亲社会价值观削弱了网络人际关系对大学生网络集群行为意向的影响。Objective: To explore the influence of college students’ personality traits on network cluster behavior intention, as well as the mediating role of interpersonal relationship and moderating role of prosocial values. Methods: This paper takes college students as the research subject and conducts a questionnaire survey on 1110 college students from 14 provinces and cities across China to explore the influence of college students’ big five personality, reality-based interpersonal relationships, internet-based interpersonal relationships and prosocial values on network cluster behavioral intention. The results show that: 1) College students’ conscientiousness, extroversion and agreeableness positively predict network cluster behavior intention. 2) College students’ reality-based interpersonal and internet-based interpersonal relationships mediate the influence of personality to network cluster behavioral intentions. 3) Personality also acts on college students’ network cluster behavioral intention through the mediating chain of reality-based interpersonal relationships and internet-based interpersonal relat
