新媒体时代,高校图书馆阅读推广平台更加广阔,资源更加丰富。同时,新媒体的兴盛虽然为高校图书馆阅读推广提供了广阔的平台和渠道,但是“如何在海量数据中筛选优质阅读信息”及“如何利用新媒体阅读激发读者深阅读的兴趣”,成为新媒体阅读推广面临的重要问题。本文通过分析新媒体阅读推广存在的问题,结合心理学“观察法–访谈法/实验法–问卷法”,构建以“主观能动性–新行为主义–人本主义”为主要架构的新媒体阅读推广模式,提出利用新媒体平台辅助学科发展,短视频助力文学知识推广,紧抓热点AI赋能知识培训,提升读者互动及忠诚度等实施方案,以提高读者对深阅读的兴趣。In the new media era, the reading promotion platform of university libraries is broader and the resources are more abundant. At the same time, although the prosperity of new media has provided a broad platform and channel for promoting reading in university libraries, “how to screen high-quality reading information from massive data” and “how to use new media reading to stimulate readers’ interest in deep reading” have become important issues. This article analyzes the problems in promoting new media reading and combines the psychological method of “observation-interview/experimental-questionnaire” to construct a new media reading promotion model with “subjective initiative-new behaviorism-humanism” as the main framework. It proposes to use new media platforms to assist discipline development, short videos to promote literary knowledge, focus on hotspot AI empowerment knowledge training, improve reader interaction and loyalty, and other implementation plans to enhance readers’ interest in deep reading.
日本国文学研究资料馆十分重视传统文化和珍贵典籍的数字化,其古籍数字化实践历经“馆藏和古书目录数据库”、“日本古籍综合目录数据库”、“新日本古籍综合数据库”等几个发展阶段后形成了“日本国书数据库”,在日本古籍数字化实践中发挥了重要作用,值得我国借鉴。我国古籍数字化实践应制定适合我国古籍特点的著录规则并加强信息技术使用,开发面向用户的数字化平台应用,加强古籍数字化资源之间的互联互通,尽可能设置古籍资源数据库与其他相关数据库之间的接口,探索建立互联互通机制,实现古籍资源整合共享,扩大相关研究者数据可选择范围,使研究者能够更便捷地访问和利用丰富的古籍资源。The Institute for the Study of Japanese National Literature attaches great importance to the digitization of traditional culture and precious classics. Its practice of digitizing ancient books has gone through several stages of development, including the databases of collections and catalogues of ancient books, the comprehensive database of Japanese ancient books, and the new comprehensive database of Japanese ancient books, which eventually formed the Japanese National Book Database. This database has played an important role in the practice of digitization of Japanese ancient books, which is worth learning from. The practice of digitization of ancient books in China should formulate suitable cataloguing rules for the characteristics of Chinese ancient books and strengthen the use of information technology. At the same time, it is necessary to develop user-oriented digital platform applications and strengthen the interconnection of digital resources of ancient books. As far as possible, set up interfaces between the database of ancient book resources and other relevant databases, explore the establishment of an interconnection mechanism, and realize the integrated sharing of ancient book resources. This will expand t
